Specialists in the point of sale.
Oriented to
Companies with physical points of sale and e-commerce (offline and online), to design and optimize their business models.
Retail Marketing
Companies that want to improve the presence of their products and brands in non-owned outlets.
Trade Marketing
Our story begins in '92
We began our journey as specialists in physical points of sale. With the advancement of technology, we have been integrating the digital world with the aim of generating omnichannel strategies and experiences.
Tu consultoría especializada en la estrategia y gestión del punto de venta.
The method
Discover
We identify buyer insights and what makes the brand different and relevant through different research techniques
Plan
We define the strategy and prepare an action plan, incorporating the knowledge and experience of the company in the process.
Transform
We accompany our clients and help them throughout the change process.
Turninggoalsinto solutions
DISCOVER
insights and interpret market
Qualitative market research (focused on the shopper) through the use of inductive and projective techniques
Quantitative market research
Qualitative market research (focused on the shopper) through the use of inductive and projective techniques
Quantitative market research
Studies of flows, circulations and shopping behavior in the points of sale
Mystery Shopper and pseudo-shopping
TO PLAN
strategies
Segmentation strategies
Positioning and identity proposals
Channel strategies
Design and re-design of formulas and commercial formats
Growth and expansion
AND IMPLEMENT
solutions
Omni channel customer experience design integrating off and online.
Space optimization plans, assortment and exhibition.
Experiential and emotional merchandising actions.
Layout design.
Category management proposals.
Team training and sensitization seminars.
Loyalty seminars on client.
Retail coaching.
Design and implementation of service / attention / sales protocols.
Elaboration and monitoring of scorecard and KPI in Retail
Rosalía Larrey Martirena
Specialist in shopper marketing and trade
Founding partner and consultant.
Lic. Biology from the Univ. Navarra and MBA from ESADE.
Academic partner of the marketing department of ESADE.
She believes that creativity must always go hand in hand with profitability, therefore she deepens in the analysis and the use of indicators to objectify decision making.
Gemma Martín Gómez
Specialist in experiential marketing and retailing
Founding partner and consultant.
Lic. Law by the Univ. Barcelona and MBA by ESADE.
She is passionate about the exploration and application of insights in the client experience as a way of innovation and creativity. Firm defender of teamwork to transform organizational cultures.
Unique stories
We are intensely involved in each project. With 25 years of experience, and more than two hundred projects in the Retail world, we live each company and challenge as unique.
Now you know our history, we want to know yours.
Call us (+34) 93 532 73 11 or write us through our contact form and we will be delighted to talk with you to give you the solutions you need.
You can also find us in Calabria 162, 4-2 08015 Barcelona
Method, rigor, strength, passion and illusion
When we start?
Fellow traveler
